Data protection

Privacy Policy

The UPPAbaby Shop is an offering of 2e family (2E Vertriebs-GmbH).

1. Controller

The controller for data processing on this website is:

2E Vertriebs-GmbH
Bismarckstraße 60
50672 Köln
Germany
Email: info@2e-family.de

2. Access Data and Hosting

You can visit our website without actively providing personal information. When you access our website, the web server automatically processes so-called server log files, in particular:

  • IP address
  • Date and time of access
  • Accessed file or page
  • Transferred data volume
  • Notification of successful access
  • Browser type and browser version
  • Operating system
  • Referrer URL

This processing is carried out to ensure the smooth operation of the website and to improve our offerings on the basis of Art. 6 para. 1 lit. f GDPR.

Hosting and Shop System

We use Shopify for hosting, the shop system, and the presentation of our online shop.

Shopify International Limited
2nd Floor, Victoria Buildings, 1–2 Haddington Road
Dublin 4, D04 XN32
Ireland

Insofar as data is processed by Shopify in the context of using our shop, this is done for the provision and technical execution of the online shop. This may also involve data transfers to third countries. If there is no adequacy decision for a third country, the transfer is based on appropriate safeguards, in particular standard contractual clauses.

3. Data Processing for Contract Fulfillment

We process personal data that you provide to us as part of your order for contract fulfillment in accordance with Art. 6 para. 1 lit. b GDPR. Mandatory fields are marked as such because we require this data to process your order.

The data processed may include, in particular:

  • First and last name
  • Billing and delivery address
  • Email address
  • Phone number
  • Order data
  • Payment information

After the contract has been fully processed, your data will be stored taking into account tax and commercial retention obligations and then deleted, unless there is no other legal basis for processing.

4. Customer Account

If you create a customer account, we process your data for the setup and management of this customer account in accordance with Art. 6 para. 1 lit. b GDPR or on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, if required.

You can have your customer account deleted at any time or contact us to do so.

5. Contacting Us

If you contact us, for example by email or contact form, we process your information to handle your request in accordance with Art. 6 para. 1 lit. b GDPR or Art. 6 para. 1 lit. f GDPR, depending on the content of your request.

After your request has been processed, it will be deleted, unless there are statutory retention obligations or further processing is required.

6. Shipping Processing

For the fulfillment of the contract, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of your order (Art. 6 para. 1 lit. b GDPR).

Currently, this may be DHL in particular.

If you have explicitly consented, we will pass on your email address and/or phone number to the shipping service provider so that they can contact you for delivery notification. The legal basis is then Art. 6 para. 1 lit. a GDPR.

7. Payment Processing

To process payments, we work with payment service providers. Depending on the chosen payment method, the necessary data for this will be passed on to the respective payment service provider. The legal basis is Art. 6 para. 1 lit. b GDPR.

The specific payment methods offered in the checkout are displayed there.

7.1 Klarna

If you choose a payment method from Klarna, the personal data required for payment processing will be transmitted to Klarna. Insofar as Klarna carries out credit checks, this is done in accordance with Klarna's data protection information. Further information can be found directly with Klarna.

8. Newsletter

If you subscribe to our newsletter, we will use your email address based on your consent in accordance with Art. 6 para. 1 lit. a GDPR to regularly send you information about our products, promotions, and news.

You can unsubscribe at any time via the unsubscribe link in the newsletter or by sending us a message.

If we evaluate open and click rates in the newsletter, this is only done on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

9. Review Requests

If you have given us your consent or if the legal requirements are met, we may send you an email after an order with a request to review your order.

10. Cookies and Consent Management

We use cookies and similar technologies on our website.

Some cookies are technically necessary for the website and checkout to function properly. We process these on the basis of Art. 6 para. 1 lit. f GDPR or Section 25 para. 2 TDDDG.

All non-essential cookies, particularly for analysis, marketing or retargeting, are only set if you have given us your consent. The legal basis is then Art. 6 para. 1 lit. a GDPR in conjunction with Section 25 para. 1 TDDDG.

You can revoke or adjust your consent at any time for the future via our Consent Tool.

11. Analysis and Marketing Tools

11.1 Google Analytics

Insofar as activated and only with your consent, we use Google Analytics to analyze the use of our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

11.2 Meta Pixel

Insofar as activated and only with your consent, we use Meta Pixel to measure the effectiveness of our advertising and to form target groups for advertisements. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

12. Social Media

We maintain online presences on social networks. When you access our profiles, the respective platform operators process personal data according to their own data protection regulations.

Our presences may exist on the following platforms, in particular:

  • Instagram
  • Facebook
  • YouTube

13. Storage Period

We store personal data only for as long as this is necessary for the respective purposes or if statutory retention obligations exist.

14. Your Rights

You have the following rights:

  • Right of access in accordance with Art. 15 GDPR
  • Right to rectification in accordance with Art. 16 GDPR
  • Right to erasure in accordance with Art. 17 GDPR
  • Right to restriction of processing in accordance with Art. 18 GDPR
  • Right to data portability in accordance with Art. 20 GDPR
  • Right to object in accordance with Art. 21 GDPR
  • Right to withdraw given consents with effect for the future
  • Right to lodge a complaint with a data protection supervisory authority in accordance with Art. 77 GDPR

15. Right to Object

Insofar as we process personal data on the basis of legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing for reasons arising from your particular situation.

If personal data is processed for direct marketing purposes, you can object to this processing at any time.

16. Contact

For questions regarding the collection, processing, or use of your personal data, for information, rectification, erasure, restriction of processing, or withdrawal of consent, please contact us at:

info@2e-family.de